Author: Krista Wolfe

Traditionally, medical marketing has relied on word of mouth, Yellow Pages ads, and not much else. In today’s increasingly competitive market, however, doctors are heading online to carve out a name for themselves. Search Engine Marketing (SEM) can be intimidating for beginners, but there are some easy things you can do to help your practice […]

On busy days, a veterinary clinic waiting room can be a wild place. Keeping everyone calm, quiet, and comfortable can be a challenge, but it’s so important when you’re dealing with sick, injured, or upset animals. Planning ahead is vital to ensure that your waiting room experience is a good one, and making sure you […]

You do everything you can to empower patients to take responsibility for their health, but when they leave your office, they are vulnerable. Sending them out the door with a medical supply bag gives them a convenient way to keep everything they need from their visit together, such as prescriptions, instructions, appointment reminder cards, and […]

Given the choice, most of us would prefer to spend all of our time focusing on the quality of our patients’ experience than worrying about the bottom line. The reality of the situation is that controlling operational expenses is one of the most important aspects of medical practice management. More than 60% of the average […]

With Earth Day just around the corner, it’s a great time to take a look at how you can make your practice more eco-friendly. A green office is achievable, and there are many simple steps you can take to improve the sustainability of your business. The old “three R’s” — Reduce, Reuse, and Recycle — […]

Effective communication with patients is fundamental to good medicine and central to patient satisfaction. It’s also a huge challenge. How can you ensure that your patients give you all of the information you need, clearly understand your directions, and at the same time feel heard, respected, and cared for? Here are five steps you can […]

Much of the country has endured an unusually intense winter this year, and everyone is looking forward to spring. The return of warmer temperatures is always welcome, but springtime comes with its own issues. Allergy season arrives with the first flowers each year, and before you know it, half the office is coming in with […]

Chiropractic marketing is about so much more than advertising. Building brand recognition these days has a lot to do with finding opportunities to open a dialogue with current and prospective patients. You have an important message to get out there, and making your voice heard over today’s information overload requires a creative approach. Here are […]

Opening a new physician’s practice is an exciting and challenging time for everyone involved. Once you’ve found and furnished a location, organized legal, licensing, financial, and insurance arrangements, and decided on your fee structure, you can turn your attention to the many day-to-day details that go into operating a medical practice. We’ve put together a […]

Great nurses are the heart of every successful practice. What makes the perfect nurse? Strong technical skills are the foundation, but the job requires a wealth of so-called “soft skills” as well. When you’re recruiting a new nurse for your team, here are five must-have qualities to look for. 1. An exceptional sense of empathy […]

A well-stocked exam room should be a given, and no doubt you have a comprehensive list of the basics you need to have on hand at all times. Exam room supplies are the same just about everywhere: table paper, gloves, hand sanitizer, wound care. But providing an exceptional patient experience goes beyond the basics, and […]

Day-to-day life in a medical practice can be hectic and stressful. The sheer volume of tasks to be done each day, the constant stream of interactions with patients who might not be at their best, and the constant pressure of time constraints can add up to a challenging environment for employees. Keeping morale high and […]