Author: Krista Wolfe

Thanks to HIPAA, all practices now have policies, procedures and systems in place to protect patient privacy. Because consumers have become sensitive to this issue, it’s good public relations to not only comply with the required privacy regulations, but also to take steps that make the fact that you’re doing so obvious. Here are eight […]

We’ve covered how to improve collections in this blog, including a post dedicated to the importance of collecting at the time of service. Accounts receivable management, however, is a topic worthy of revisiting from time to time because even practices with the very best collection habits can get lax in this area and not realize […]

When it comes to wellness care, many medical providers talk the talk, but not as many walk the walk. If offering preventive and wellness care is a priority in your practice, there are a number of ways you can bring this concept to the forefront and help patients appreciate the fact that you’re serious about […]

Running dangerously low on supplies – or worse, running completely out of an item that you use every day – is guaranteed to create stress and chaos in a busy practice. We venture to guess that you have plenty on your plate and would just as soon not have to worry about whether your exam […]

The great Mahatma Gandhi once said, “The best way to find yourself is to lose yourself in the service of others.” Medicine has always been about serving others. Certainly medical professionals must be well trained in science and understand the biology of the human body. However, success in medicine is not just defined by intellectual […]

Your practice marketing plan probably includes strategies such as advertising in the yellow pages, having a presence on the internet, using nicely designed brochures and forms, offering patient education seminars, and perhaps engaging in a bit of social media. The tactic that too many marketing plans don’t include, however, is the one that requires virtually […]

Are you busy? So are your patients. For over-scheduled, over-worked and overwhelmed people (i.e., most of us) keeping track of when annual exams are due, taking the time to schedule a visit, and then actually making it to the office – not to mention scheduling and undergoing associated testing such as a mammogram, colonoscopy, or […]

A few weeks ago, we published a post on how to increase referrals from existing patients. Word of mouth, as you know, is the most effective and least expensive type of marketing there is, and having loyal patients routinely referring friends and family members is a goal that every practice should strive for. Another excellent […]

Every year as August approaches, families prepare for a new school year – supplies are bought and the anticipation mounts. Yet, there is still a lot that has to be done before the school year begins, including visits to the doctor. This is the perfect opportunity to sit down and evaluate your marketing plan. Do […]

June 30 marks the end of the second quarter of the year. We’re halfway through 2011 already? Where does the time go? But, more importantly, how are you doing with your practice’s financial goals so far this year? Set yourself a reminder to give your practice a mid-year financial checkup just as soon as your […]