Quill.com expanding Dunder Mifflin products

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Originally published on the Chicago Business Journal

Those looking for holiday gifts for co-workers may find some tongue-in-cheek presents with Quill.com’s expanded Dunder Mifflin product line based on the comedy show “The Office.”

Joining Dunder Mifflin paper will be Sharpies, self-stick notes in yellow and assorted colors, facial tissue, coffee cups, storage boxes and legal pads imprinted with the Dunder Mifflin logo and slogans made famous by the NBC show, such as “Quabity First” and “Look Busy. Take Notes.”

Products include:

• Dunder Mifflin Permanent Markers by Sharpie – “Get Your Write On”

• Self-Stick Notes (Sticky Squares) – “That’s What She Wrote” for the yellow notes and “Diversity Pack” for the assorted colors

• Premium Facial Tissue Boxes – “The Picky Person’s First Pick”

• Dunder Mifflin Hot & Cold Office Cups by Dixie PerfecTouch – “Make Every Hour Happy”

• Office Toss Storage Boxes – “File Away Before You Toss Away”

• Ruled Pads (Yellow Paper With Straight Lines) – “Look Busy. Take Notes.”

Lincolnshire-based Quill.com, a unit of Staples Inc. (Nasdaq: SPLS), began selling Dunder Mifflin paper in late 2011 through a licensing agreement with NBCUniversal brokered by JTMG, NBC’s agency of record. The company said the paper launch – which featured Dunder Mifflin-esque paper-pushing “food trucks” in major markets and appearances by “The Office” cast members – exceeded all expectations, leading Quill.com to expand the product line.

“People really responded to the opportunity to have ‘The Office’ in their office,” Sergio Pereira, Quill.com’s vice president of merchandising, said in a statement. “They love the humor and levity it brings to a corporate environment.”

The new products will begin shipping in December and January and are currently available for pre-order at Quill.com.

“We were delighted by the way the paper launch brought Dunder Mifflin to life in a way that was true to ‘The Office,'” said Kim Niemi, senior vice president of NBCUniversal Television Consumer Products Group. “We’re thrilled that this great fictional brand is poised to be very real and successful for years to come.”

“The Office,” now in its final season, is documentary-style parody about modern American office life, following the lives of the workers at Dunder Mifflin Sabre, a fictional paper supply company in Scranton, Pa.

Check out Quill.com to see their assortment of Dunder Mifflin products.

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