Long-Term Relationships

Building long-term relationships with your customers is key to the success of your business. Strong connections based on trust, communication, and reliability can cement customer loyalty. That loyalty results in retention, repeat purchases, and referrals, which can grow your customer base.

Easier said than done. How do you build those relationships and do it cost-effectively?

The Business Basics

DGR Legal, a Morris Plains, New Jersey-based legal services business, is a prime example of how a services company did just that. The firm, a Quill customer for over 34 years, uses custom print and it turns to Quill Custom Print Specialist Willie Quintana for help.

Alana Gibson, chief operating officer of DGR, places multiple orders several times a year. They use business basics like custom printed letterhead, envelopes, and business cards.

Promotional Needs

But they didn’t stop there. DGR is a member of many professional associations, and their associates attend numerous conferences throughout the year. Gibson turned to Quill for custom printed banners and tablecloths for DGR’s booth, plus brochures, pens, and other promotional items to hand out during those conferences.

DGR is also a sponsor of numerous charitable foundations and participates in events associated with them. Those events and company events such as picnics and parties all required custom printed swag, such as totes, water bottles, T-shirts, polos, and other apparel, all of which Gibson sourced from Quill. Even when items weren’t readily available on our website, Quill Specialist Willie was able to source exactly what DGR needed.

A Cost-Effective Solution

Custom print promotional products deliver a bigger bang for your buck. To realize your savings, consider the cost per impression (CPI). For example, a pen with your business logo costs $1 each. That pen has a CPI of less than a tenth of a cent. Each pen generates on average 3,000 impressions over its lifetime of approximately 9 months. With an average order size of $490 for custom print products, that is an excellent return on your investment.

DGR Legal has a storied history and it’s been able to share its brand with others for over 30 years. Quill is proud to be able to play a part. Looking to use custom print and promotion for your business? Download our free Quill Custom Print Guide