Instagram isn’t just a place for pretty pictures. If you have a burgeoning small business, this social media platform can be an excellent tool to connect with influencers in your industry, share a behind-the-scenes glimpse at your company, and show off your products and services. With more than 1 billion active Instagram accounts—500 million of which are active every day—Instagram is a great place to connect with current and potential customers. Eight in 10 Instagram accounts follow a business and more than 200 million users visit at least one business profile every day. While there’s tons of potential on Instagram, things have changed this year. A shift in Instagram’s algorithm has made it so 70 percent of posts aren’t seen. But fear not! We have tips and strategies to make sure your users see and engage with your business account. Read on to learn more about Instagram for businesses.